► Where are the missed opportunities in our product category for concepts and features our customers want most?

► How do we decide which new products to develop first? Can we maximize their potential before we spend money on new development?

► How do we gain some of our competitors’ business? What are their customers’ deeply held values we must tap into to gain more market share?

► What can our stakeholders tell us so our ad agency can develop the most motivating and cost effective campaign?  

► How do we find out and then manage what our customers are saying about us in word of mouth advertising to other potential customers?  

► How effective is our sales force? What do they see about our products and services that we don’t? How can we help them do a better job?

► We’ve got quite a few creative ideas for improving our business. How can we sort them out internally?