Creative. Inquisitive. Team Players.
We partner with you. You know your business better than anyone. And we want you to be successful. So the first thing we do is listen. We encourage you to share a comprehensive view of your industry, your company objectives, and your target audience. We take into account your current strategies and your goals for the future. We even look at your competitors’ strengths and weaknesses. It’s a little like having an in-house advertising agency.
Strategic. Persistent. Focused on Your ROI.
We produce for you. Once we understand your situation, we design a cost efficient internet marketing system using only the most effective tools for your business. Our goal is to improve your leads and sales – not just once, but month after month. And to do it in such a way that your ROI on marketing spending is greatly increased. We care about your bottom line.
Kathy Estadt, President
Kathy began her company in 2009 when internet marketing was a relatively new way to do business.
Facebook was only 6 years old. Small and mid-sized businesses with websites were considered to be advanced. The average website was little more than an online brochure, and competition for space on the search engine results pages was far less than today. People even still used Yellow Pages!
With a degree in Marketing and an MBA, plus over 20 years experience, Kathy began her company with a mission to help small to mid-size businesses profit from the relatively new and constantly changing world wide web. With her experience in brand management and advertising, strategic planning, new product development, plus focus group moderating and market research analysis, Kathy brought something different to her clients– a marketing point of view from an experienced marketing professional.
Kathy believes the best way to help business owners navigate this new digital world is with solid marketing principles and all-new online marketing tools applied to their age-old marketing problems. What are they? Building awareness, trial and repeat from your unique customers- in a brand new competitive environment.
Fast forward to today, and things have really changed, in ways no one predicted.
Competition for search engine listings is fierce. Consumers use their mobile phones for search even more than their desktop computers.(1) Statistics tell us you need to be in one of the top 3 search listings to be seen before your prospect moves on, that 60% of all organic clicks go to the top 3 search results.(2) Websites have become online stores with sophisticated Calls to Action. Digital tools continue to change more frequently than ever.
And Fresh Focus Group is now a whole team of savvy marketers and technical experts who continue to understand today’s business challenges and is armed with cutting-edge solutions that work. With years of traditional offline marketing, advertising, and market research experience, as well as years of digital marketing and technical expertise, Kathy and her team have the kind of insight you need to tackle your biggest marketing challenges.
Contact us to learn more about how to increase your leads and sales from your website.
We’ll learn about your company, set up a free one hour consultation, and deliver a free SEO Audit of your website. If we decide we like each other, we’ll take the next step together. We want to be your internet marketing partners.
(1) Source: https://adwords.googleblog.com/2015/05/building-for-next-moment.html
(2) Source: Hubspot via http://www.socialmediatoday.com/marketing/10-seo-statistics-every-marketer-should-know-about