Fresh Focus Group
Qualitative Market Research Consulting

We take your ideas to market...

Focus Groups: Small groups of 5-8 individuals meticulously recruited to your specifications. Topics are discussed in a group setting in which participants are free to talk to each other about your issues... in their language.

In-depth Interviews: One-on-one personal interviews with your specific targets. Often used for sensitive topics or those that require specialized techniques to uncover hidden issues.

Mini groups, dyads and triads: Small groups of 2-5 respondents useful for greater depth, limited respondent base, or natural groups such as families.

Ethnography: Sometimes the only way to get the answers you need is to see your customers in person using your products in a normal use setting. A great technique to find out what‘s really working, what’s not … and gather ideas on how to fix it.

Creative ideation sessions: Your People + Your Ideas + Our Expertise = Fresh Focus for Your Organization. We can help you discover potential new sources of revenue, develop new product ideas, advertising concepts, or company policies. And we’ll provide answers in a form you can immediately take to the next level of research.

...We deliver your business answers.