Internet Marketing and Fresh Sales Solutions:
First things first. Everything we do starts with identifying the precise keywords and keyword phrases your customers are searching for. We draw data directly from search engines like Google to discover those keywords. Then we use the results to develop your internet marketing campaign to not only build sales leads immediately but to improve your search engine ranking over time. This is where the art and science of search engine optimization (SEO) begins.
From the Home page to the Contact page, we design your website with your audience’s keyword searching activities in mind. Nothing is left to chance to ensure a search engine optimized design, and keyword optimized content, headlines, and domains. We make sure your website is compatible across different types of browsers. Also that you can update content yourself- if you want to- in a content management system. And we virtually eliminate all the navigation and SEO errors inherent in do-it-yourself websites. Our high quality design and customization options will make you a believer in professional website development.
Have you ever tried to navigate a website on your phone and given up in frustration because the content is just too small and crowded? Yup, we have too. Fortunately, we're not going to let that happen to your potential customers. Every project includes an option for a mobile site. And we can design it specifically for the needs of your customers on the go, including a Click to Call button, and easy links to navigation maps and other smartphone options.
Paid Search Advertising (PPC)
For quick lead generation, nothing beats pay per click advertising. Our keyword research identifies the precise keyword phrases people are searching for. Then we develop keyword targeted ads for placement on the first pages of those search engine results. When your customer clicks on your ad, they are delivered directly to your website. From there we begin the conversion process including building a database for other types of campaigns. It takes time and expertise to manage this carefully. To maximize results. To stay within budget. That’s why Fresh Focus Group is here for you.
Effective subject lines and content in email marketing are key to keeping the conversation going. The beauty of email is that it can be customized for every type of customer and every step of the sales conversion process. We can deliver content-specific messages and promotions to as many different segments as you want. Analytics make it easy to not only see what works, but to actually improve your results over time.
Often overlooked in internet marketing, effective online content has to support the keyword groups on which we want to rank highly. We write with a methodical process which edits, revises, and reinvigorates your existing marketing pieces to create quality content for your website, email marketing campaigns, newsletters, blog, press releases, social media pages, and so on. Often overlooked, we also apply this process to your onsite metadata to improve your rankings in organic search results. We’ve got you covered.
Using your optimal keyword phrases again, we develop an ethical link building strategy. Then we target and build links from many different types of relevant sources to improve your position in organic search engine rankings. This allows your customers to find you faster and drive even more qualified leads to your website. It takes time, but it works.
The must-have component of effective internet marketing. Strategy is everything in social media. Yes, it’s about increasing sales, but probably in ways you’ve never even considered. We make sure you are positioned in social media platforms where you can be the most effective in customer engagement and interaction. We set you up completely so you can manage your social media marketing yourself or we can manage it for you.
Ever wish you knew what your customers were thinking? Now you can. Every campaign we design comes with analytics. First we establish a baseline and then we watch prospects land and leads grow. All while we accumulate data on how that happens. Then we decide how to improve our efforts based on our results. Imagine that.