Fresh Focus Group- A Full Service Digital Marketing & Advertising Agency
“Kathy’s Fresh Focus Group is extremely well equipped to help small business owners figure out how to market their products and services online. She takes a service-oriented approach, drawing on the breadth and depth of her experience to develop internet marketing strategies in close collaboration with her clients. We greatly value and appreciate her counsel.”- M.C.
We offer cutting-edge solutions for successful online marketing.
Our clients love us for our Extreme customer service and the fact that we only use the very best SEO tactics and marketing tools for their needs and their budgets. Return on investment is everything. We will never sell you a tool that costs more than you gain from it. Promise.
Browse the summary of our services below and be sure to check out the individual services pages also. See what we do for our clients and what we can potentially do for your business. If we can help you not only optimize your digital marketing budget, but actually increase your income over time, we’d love to do that for you.
We want to be your digital marketing partner.
But only if it makes sense. We’re not out to sell you anything that isn’t going to pay for itself. So let’s talk first. If we see a potential fit, we’ll prepare a free SEO Audit of your website and deliver it along with a free 1-hour consultation and all your questions answered.
Did we mention… the SEO Audit is free and yours to keep?
SEO/Search Engine Optimization
One of the things we’re passionate about is delivering cutting edge SEO to our customers.
Because good SEO/Search Engine Optimization should pay for itself in increased revenue. And if it doesn’t, you’re using the wrong digital marketing agency.
SEO’s job #1 is about ranking, getting your website near the top of Google, Bing and other search engines for all related topics and keyword phrases. It’s an undisputed fact that better ranking of your website translates into more website traffic. More traffic brings more interested prospects and more solid leads. Over time, the growth continues along with your revenue from new sales. We can help you with the right internet marketing tools, customized for your business and priced to return a healthy ROI. After all, isn’t that the whole point of a business website?
Check out two of our most popular SEO processes.
Both are custom-tailored to your unique business needs. One is our Starter Package, which sets up your website and entire online presence for best SEO practices. (If you can find a more comprehensive SEO Starter Package, please let us know. We haven’t found one yet.)
Also see our Ongoing SEO services package, designed to deliver ever-increasing numbers of leads using every legitimate SEO tactic at our disposal. This is the program for serious businesses owners who want to generate more and more revenue over time from their online efforts. Most of our customers choose this plan after the Starter Package. See all the details here.
Effective digital content is both user-friendly and includes the keyword phrases on which you want your website pages to rank highly.
Often overlooked even by some agencies who provide SEO services, effective online content marketing is essential to good ranking for your website pages. As part of our Ongoing SEO services, we research and regularly update your keyword strategy so we write using the best and highest volume search topics and phrases for your business. We edit, revise, and reinvigorate your new and existing marketing pages to create quality content for your website, email marketing campaigns, newsletters, blog, press releases, videos, social media pages, and so on. We also apply this process to your onsite metadata to improve your rankings in organic search results.
This careful attention to detail consistently improves results so you get more leads. (It’s all about the leads!)
We’ve got you covered. Ask us for examples.
We want to build a marketing website for your business.
We build websites strategically so they work hard for you, functioning as the marketing hub for all your online activity and bringing new leads and sales right to your door. From the Home page to the Contact page, we design your fresh new website with your audience’s keyword searching activities in mind. Nothing is left to chance to ensure a search engine optimized design, with a user-friendly content management system (CMS) that let’s you take control after launch- if you want to. We make sure your website is compatible across different types of browsers and screen sizes with our mobile-responsive designs. And we virtually eliminate all the navigation and SEO errors inherent in do-it-yourself websites. Our high quality work will make you a believer in our professional website development.
At Fresh Focus Group, we’d like to build a lead-generating, money-making, hard-working and beautiful website for you. Contact us today for a chat. You may decide you’d like to take advantage of our free 1-hour consultation when we deliver your Free SEO audit. No obligation, of course.
E-Commerce Website Design
We build WordPress websites to ensure your success.
Our full-service approach allows us to dramatically improve your overall success when you sell your products and services directly from your website. We’ll coach you through the website development activities, get all your products online, help you set up credit card processing and all the other steps to selling online. We can even write compelling sales copy for each of your products, if you need that. We’ll train you and your staff on how to use all your beautiful new website’s features, and we’ll always be here to help when you get stuck or problems arise. Engage our services for SEO and you’ll soon find your ranking improving, which will directly increase traffic and sales from your website.
Our emphasis on extreme customer service means that we’ve never met a problem we can’t solve. Try us out. Contact us today.
Mobile Websites and Responsive Design
Have you ever tried to navigate a website on your phone and given up in frustration because the content is just too small and crowded? Or it takes WAY too long to load?
Yep, we have too. Fortunately, we’re not going to let that happen to your potential customers. Every website we build includes a mobile responsive design, which renders your website perfectly on all size devices, from full screen desktop computer monitors to the teeniest mobile phone. Good thing too! Because Google has begun to crack down on websites that aren’t mobile-friendly, lowering rankings with one wave of their scepter.
And if you love your current website, but it isn’t mobile friendly, give us a call. We can often port that content into a new theme that passes the mobile test for far less money than you think. Plus, we can build in features specifically for the needs of your customers on the go, including a Click to Call button, mobile advertising, and easy links to navigation maps and other smartphone options.
Don’t get caught in Mobilegeddon!
Contact us today for a free analysis of your situation. We’re a full service digital marketing company, and we help businesses build powerful marketing systems on the internet.
Paid Search (PPC) Advertising
For quick lead generation, nothing beats pay-per-click advertising.
Our keyword research identifies the precise keyword phrases people are searching for. Then we develop keyword targeted ads for placement in social media and/or search engines so your potential customers see them when searching for what you sell. Shopping ads, remarketing, display ads. We’re experts in those too. When your prospect clicks on your ad, they are delivered directly to your website. From there we begin the conversion process with compelling landing pages, copy, calls to action, whatever is needed, custom designed for your business goals. And a lead or customer is delivered right to you. It takes time and expertise to manage pay-per-click carefully. To maximize results. To stay within budget.
That’s why Fresh Focus Group is here for you.
Is it in or out?
Email marketing is making a resurgence as one of the most cost-effective digital marketing tools available to online marketers. Because we all get so many sales and marketing emails in our inboxes every day, effective subject lines and content are key to keeping the conversation going. Automated emails (auto-responders) can be set up to keep the recipient engaged, but only if done with the right tactics. No one wants to be bombarded with an endless stream of emails from one diligent auto-responder-happy marketer. We know our way around email marketing and we’re happy to share what we know for your best results.
The beauty of email is that it can be customized for every type of customer and every step of the sales conversion process. We can help you develop or refine lists and set up your account, campaigns, templates, and content for success. We can deliver content-specific messages and promotions to as many different segments as you want. Analytics make it easy to not only see what works, but to actually improve your results over time.
Fresh Focus Group can deliver the advice, the products, and the services you need to be successful.
Contact us today to start the process with your free SEO Audit.
Social Media Marketing
Strategy is everything in social media.
Yes, it’s about increasing sales, but perhaps in ways you haven’t yet considered. We make sure you are positioned in social media platforms where you can be the most effective in customer engagement and interaction. Social media management isn’t hard, but sometimes the effort seems scattered, without meaningful results. Let us help. Whatever your social media marketing objectives are, we have the experience to recommend the best mix of social media tools for your business.
Full service or a la carte.
Fresh Focus Group offers a full menu of social media services, from one-time strategy sessions to full service daily management of your social media accounts and customer interactions. We can also create and market content for your social media marketing use with our professional writing, blogging and editing. Once we decide to work together, we’ll work with you to develop a program specifically for your business’ target audiences, marketing objectives and budget.
Want to learn more? We start out with an SEO Audit of your website. Free. And delivered with a smile and a free 1-hour consultation to learn more about your goals for success. We’ll answer all your questions too. Contact us today.
Ever wish you knew what your customers were thinking?
Now you can. Every campaign we design comes with analytics. First we establish a baseline and then we watch prospects land and leads grow. All while we accumulate data on how that happens. Then we decide how to improve our efforts based on our results. Imagine that.
Contact Us for Your Free SEO Audit
No kidding, it’s really a $350 value and it’s really free. We use it to see what your internet footprint looks like and to make suggestions on how we can help you turn your website into a powerful lead generating system. If you’re curious about what that looks like too, contact us today.