Why is Content Marketing Important for My Business?
Often overlooked, content marketing is one of the most important tools in your SEO toolbox.
As part of all our SEO services, we regularly create and distribute fresh strategic content- blogs, articles, slideshows, videos, meta descriptions, onsite web copy and so on- that is highly valuable to your users, and often persuades them to engage with your brand. The best content marketing pieces are so engaging, they’re shared widely and often. This creates the ranking signals that Google loves– and ultimately drives your web pages upward in search engine results. Once your ranking improves, you enjoy the result. Better ranking leads to more website traffic, more leads, and more sales.
What Is Content Marketing?
Essentially, content marketing is about engaging consumers with the things they really want to read and share, with the goal of profiting your brand.
Effective digital content is both user-friendly and includes the keyword phrases on which you want your website pages to rank highly. So as part of our Ongoing SEO services, we regularly update your keyword strategy to make sure we’re still writing with the best and highest volume search phrases for your business. Then we create targeted website content according to a regular schedule and market that content on your other online platforms. That helps to capture readership and inbound links from those users. This careful attention to detail consistently improves results so you get more leads. (It’s all about the leads.) Ask us for examples.
Of course, no content marketing/SEO program would be complete without refinements to your website’s metadata. In our SEO Starter Package, we make sure your website pages are also fully optimized with the best content to improve your rankings in organic search results. Top rankings will encourage users to click through to your website and check you out. Over the following months, we regularly modify this work as part of our Ongoing SEO services.
Such a Powerful Tool– Why Isn’t Everyone Doing Content Marketing?
Frankly, we wonder that too. But here are a couple of good reasons:
Done right, it’s an intense and highly organized process. We write and publish your content with a methodical system that researches, edits, revises, and reinvigorates your existing marketing pieces to create quality content for your website. Once we create the content, we distribute it to your other internet assets, social media pages, and so on. We also write for new campaigns such as email marketing, press releases, newsletters. All this distribution creates new incoming links and leads to your website. It’s one of the most powerful SEO tools we now have. (1)
It’s also pretty time-consuming. We’ve seen very few business owners who have time for such a demanding and consistent writing effort. Well, actually… none. And if the content is poorly written or of questionable quality, it’s not only a waste of time, but it can hurt your rankings and your reputation. You need a major commitment to research and publish fresh content on a regular basis– on subjects with search terms that produce the highest ROI — and many business owners simply aren’t up for it. They’re spending their time running their businesses. As they should be!
Let Us Handle Your Content Marketing for SEO
At Fresh Focus Group, we keep our eye on the prize- more leads and more sales from your online presence. We’re experts in content marketing for SEO and we have a proven record of increasing sales performance for our clients. And we deliver those new leads with an excellent ROI. Monthly reporting shows you exactly what we’ve done and the results of our efforts. Plus we include a to-do list for the next period. Transparency is our middle name. (Along with Focus.)
Contact us today for a no-obligation SEO Audit and we’ll deliver it with a free one hour consultation with helpful recommendations for improvement. Let’s get started today.
(1) 72% of marketers worldwide said relevant content creation was the most effective SEO tactic, according in a June 2015 report from Ascend2. Source:MarketingProfs)
86% of B2B marketers and 77% of B2C marketers use content marketing. (Source: Content Marketing Institute)