We Build Marketing Websites on WordPress.
A marketing website is a lead-generating website built just for your business.
And it’s fundamental to growing your business online. Build it strategically and it will work hard for you, functioning as the marketing hub for all your online activity and bringing new leads and sales right to your door.
At Fresh Focus Group, we’d like to build a lead-generating, sales-building, hard-working and beautiful website for you. Let’s get acquainted with a free 1-hour consultation when we deliver your Free SEO audit. No obligation, of course.
A Word About WordPress.
We like WordPress. A lot.
It’s the #1 platform in the world (among websites with content management systems) for good reason. (1) Nothing is left to chance to ensure a search engine optimized design. You get exactly what you need for your business with none of the coding errors and SEO limitations inherent in DIY websites.
One of the best ongoing benefits of WordPress is that your website is almost future-proof. Tired of the look? We can update it without rebuilding it. Need new functionality? Everything is customizable. There are thousands of plugins available and more added every day, which means new functionality can be added quickly. All our WordPress websites are responsive design too, which means they work on mobile phones and tablets of every description. That’s a handy feature since Google has begun to penalize websites that aren’t mobile-ready.
One of the biggest benefits of WordPress is it’s content management system (CMS), which is easy to use for anyone with even a smidge of tech savvy-ness. We can train you to update content yourself- if you want to- especially when all you need to do is add a blog post or change the wording on one of your pages. Virtually eliminate monthly support tickets.
And if you ever want to fire us and find someone else to support your website, there is no shortage of people who are capable of WordPress development and support. After all, it’s your website.
What’s Different About a Marketing Website?
Anyone can build a website, right? Free options abound.
But building a website that generates leads and sales is different and requires expert knowledge of both marketing principles and best SEO practices. And, unfortunately, despite all their positive qualities, most web developers are not equipped for the job.
Here’s an example: Imagine a day when you want to shop for something new. Let’s say it’s a new pair of shoes. You try to go to the store, but you can’t find it on the internet right away, the map info is just wrong, and when you get there, no one greets you. Then you wander around and find that it’s cluttered, dirty, and just doesn’t meet your expectations in any way. And you leave disappointed, without the new shoes. A lot of business websites offer just this kind of experience.
At Fresh Focus Group, we do things very differently. We build lead-generating websites to function as one of your main tools to attract prospects and convert customers online. And then we market your website with a systematic approach that helps generate more traffic, leads, and sales.
It starts with a marketing point of view.
That means a clear understanding of your brand strategy, target audience, geographic reach, your brand’s features and benefits, and compelling reasons you’re better equipped to meet your prospects’ pain points than your competition. And our talented team translates that into an SEO-optimized, user-friendly, sales-converting, marketing website. Who benefits? You do.
In a word…yes.
We have the experience you need to build a sales-producing marketing website for your business that is not only beautiful, but efficiently processes payments and delivers online purchasers directly to you. We not only build e-commerce solutions, we train and coach you through the learning curve of managing your sales online. And we also build and manage SEO solutions to bring even more customers to your website. That’s the beauty of having a full-service marketing agency on your team.
One More Thing…
A marketing website is the hub of your online marketing efforts. But it doesn’t function alone any more than a tuba player carries the whole halftime show. Click here to see how we turn your marketing website into a powerful sales-generating machine.
Then Contact Us for your free SEO Audit and we’ll let you know how your website stacks up to your competition.
(1) WordPress is used by 26.6% of all the websites, with a content management system market share of 59.4%. (Source: w3techs.com)