For Quick Lead Generation, Nothing Beats Pay-Per-Click Online Advertising.
Because top ranking, even if you buy it, gets the clicks.
Paid search advertising, or PPC (which stands for pay-per-click), is a digital marketing advertising tool. The most well-known provider is Google AdWords, although every major search engine and social media platform offers its own version of PPC. You pay a fee each time a user clicks on your ad, which generally then takes them straight to your website. In essence, you buy top ranking for your website, rather than relying on organic search results to rank your site high enough to earn visits organically. It’s an important tool in your marketing toolbox, especially during the time you are building your ranking organically using search engine optimization techniques. Buying ranking gets you clicks. And clicks lead to more website visitors, leads and sales. That’s the beauty of PPC.
How Does PPC Work?
When your customer clicks on your ad, they are delivered directly to your website.
The key to successful pay-per-click advertising is understanding your target audience and your competition plus careful keyword research and campaign setup. Anyone can build an ad and pay their money to Google or Facebook and get the clicks. But too many times, we see business owners throwing money away on poorly selected keywords and under-managed campaigns that encourage ‘happy clickers’ who have no interest in your product or service. Our setup process identifies the precise keyword phrases people are searching for and we weed out the non-productive words and phrases that needlessly rack up your advertising charges. Then we develop keyword targeted campaigns and individual ads to address your ideal customers’ searching behaviors.
Once we figure out how to get the best quality customers to click on your ad, you start to get qualified leads. Onsite website work, such as landing pages and effective calls-to-action, turns some of those clicks into conversions, either leads or sales, delivered directly to you. We provide analytical reports monthly so you can see results, along with exactly how we tweak the keywords, campaigns, and ads, to improve results each month. It takes time and expertise to manage this carefully. To maximize results. To stay within budget.
And that’s how we do what we do.
What About Shopping Ads?
At Fresh Focus Group, we have the know-how and the experience to set up and manage Google and Bing Shopping Ads for you too.
If you have an Ecommerce website, Shopping Ads on search engines such as Google or Bing can dramatically increase your sales. It’s not for everyone, but it is ideal for some businesses. We can help you decide.
Want to know more? Contact us to request your free SEO Audit, and let’s talk.
Did you know? The first Google AdWords ad goes back to the year 2000 and it was for live mail-order lobsters. (Source: http://www.sitewit.com/)
The top 3 paid ad spots get 41% of the clicks on the page. (Source: http://www.sitewit.com/)
Businesses make an average of $2 in revenue for every $1 they spend on Adwords. (Source: http://www.sitewit.com/)