How Do You Know When SEO Services Are Effective?
Good SEO should pay for itself in increased business. And if it doesn’t, you’re using the wrong digital marketing agency.
SEO’s job #1 is getting your website ranked near the top of Google and other search engines for all related keyword phrases. Research shows that most of your website visitors who come from Search have clicked on one of the top 3 search results. It follows that better ranking of your website translates into more website traffic. More traffic means more qualified leads and more customers. Over time, you should see growth in the rate of new traffic, leads and customers each year.
SEO done right is so powerfully effective, it outperforms most other marketing activities in return on investment. (1)
SEO is the process of constantly improving the searchability of your website to make sure it gets found online by your target customers. Today, the best way to attract new customers is by creating and promoting fresh, lively content that will bring leads and sales to your website. That new content becomes equity in your website, and delivers benefits far into the future. As the internet becomes more crowded, good, consistent SEO efforts have become absolutely vital to online marketing success.
To learn more, we’ve put together this article: ‘The Top 4 Benefits of SEO to Today’s Internet Marketers’.
How Can We Improve Your SEO?
All of our WordPress websites come with built-in default title tags, the bare minimum for visibility on search engines. Plus we’re careful to follow best practices when we build your website. But with over 200 ranking factors on Google, much more is needed to optimize your website for search. If you’ve settled for just the default SEO that comes from your website developer, we’ve got good news. We’ve put together a couple of SEO packages to turn your website into a lead-generating system- one that will keep your business leads and sales growing over time.
- SEO Starter Package- This custom package includes the many basic requirements to get your website indexed by search engines and sets you up for future SEO efforts. Plus we optimize up to 10 pages of your website. All so your customers can find you online. See below for more details of this program. Or, simply give us a call.
- Ongoing SEO- Because SEO needs to be constant, consistent, and always creating new content, we recommend every business engage in ongoing SEO efforts involving content marketing, link building, and reputation management- at a minimum. We customize your program to your ongoing marketing needs and adjust monthly based on results. This is the program for serious businesses owners who want to generate more and more leads from their online efforts. We’d be happy to evaluate your situation and give you a quote.
Contact Us for your FREE SEO Audit, and a quick no-obligation conversation about turning your website into a powerful lead-generating system.
SEO Starter Package:
If you’ve got a website, you need this package.
Because no website project is truly complete without onsite SEO, we’ve put together an SEO Starter Package to dramatically improve the searchability of your website. We don’t just pop you into a program. We work with you to develop a custom solution best for your business.
The first step is a deep analytical dive into your current online situation against your competitors. We discover the choice of keywords your customers use to search for you. And what your competition is ranking for. Our professional tools help us choose which avenues to focus on. Next we incorporate that content into your website in all the right places to improve both its searchability against your competition and its value to your prospects. Then we employ the tactics most likely to bring potential users to your site so you get more leads. A major benefit of more traffic is that your website can start to rank higher, which leads to even more traffic.
There are lots of other goodies too. Too many to list.
Once we’re finished, we provide a full report and a debriefing session so we can guide you towards best practices going forward. Some businesses stop here, and there is no obligation to engage us for Ongoing SEO Services. But with today’s marketing challenges, we highly recommend it.
Ongoing SEO Services:
Building organic SEO needs to be a constant activity for any business with a website.
There are no one-size-fits-all solutions. We can expertly take care of optimizing your online presence so you can run your business. Or we can team up with your marketing department to provide the expertise and manpower for SEO (and all your online marketing needs) so they can be freed up to run your other marketing initiatives. We’re marketers too and we’re flexible. We can meet you where you need us.
What can we do for you?
We already know a lot about your business at this point, so we combine that with your input to develop an initial SEO strategy, one that we adjust slightly each month as results come in. We continue doing keyword research and include new phrases and new topics each month. We continue to improve additional web pages each month until your website is fully optimized. We also monitor and improve all previously optimized pages to make each page more searchable and more useful to your customers.
Fresh new content is vital to continuing SEO improvements. We research and produce new keyword-rich content pages each month. These might take the form of blog posts, articles, informational pages, press releases, slideshows, videos, etc. We can market your new content on your social media accounts to provide fully-integrated marketing support. We can develop or improve your reputation online. We also provide ongoing directory setup and clean-up.
There is so much more.
We use Advanced Google Analytics to track conversions on your website so we know exactly where your new leads are coming from. And then we use that information to tweak our tactics to improve results.
Monthly reports- There are no black boxes here. We let you know what we’re doing and how it is working by reporting specific SEO metrics. And we value your feedback as we adjust tactics to improve your results the following month.
How Do I Get Started?
Simply contact us for your free SEO Audit. We’ll take a detailed look at your online presence and let you know where you stand and how we can help you. And this comes in the form of a free 1 hour consultation either in person or online. No obligation, of course. Your customers will thank you.
(1) Source: http://www.slideshare.net/NewsCred/50-best-stats-presentation