The pressure to achieve increased sales and high return on investment (ROI) has forced many businesses to revamp their online marketing strategies. These are some of the trending online marketing tools currently in use today which are helping businesses improve sales.
User Centric Analytics
This is a new and improved way to track and monitor individual visitors to your business website. One of the major providers of this method is Google. Improvements to Google Analytics are expected to increase the usefulness of this major online marketing tool in 2013 with their Real Time and Social Visitor Flow analytics integration. Strategies to gain increased sales should take into account this new functionality and integrate it with Google’s Webmaster Tools and AdWords accounts to measure online marketing return.
Social Media Integration
The importance of social media in online marketing will still remain high in 2013. With the ever-increasing number of social media users, it is a blunder to not take advantage of this immense crowd on Facebook, Twitter, Instagram, Vine, Pinterest and other social media platforms. Integrating websites with social media accounts is one way of taking advantage of this powerful advertising tool. Website visitors see your social media links and become fans. Links from your social media accounts increase traffic, leads, and sales on your website.
It is an advertising tool designed to show pay-per-click ads to people who have visited your website in order to bring them back and have another look. Businesses which rely heavily in online marketing should consider a remarketing strategy to increase the conversion rate of website visitors and increase sales. Abandoned carts are a huge problem with e-commerce websites, and remarketing can help to convert those visitors who may have needed a second look to close the sale. This can have a profound effect on your sales and your return on investment.
This is probably one of the most important marketing strategies any business can take part in this year. In the US alone, 50% of the adult population has smartphones and portable devices such as tablets. Businesses should take a look at the immense benefits of starting a sustained marketing strategy targeting mobile devices in 2013.
This is the foundation of all SEO and other online marketing strategies. The delivery of pertinent, understandable and informative SEO optimized content is the backbone of any digital marketing campaign. In 2013, consider adding content marketing to your SEO practices to expand your reach.
Using these trending online marketing strategies, most business will see increased sales and better returns on investment for their marketing budget. Need an SEO Audit? Call us today for your free report.