Guest Blog by Bukie Opanuga, CEO Modavate
One of the most effective ways a business can improve their return on investment is by selecting the right web design firm. Hiring an expert in online marketing enables businesses to have a dynamic online presence and broadcast themselves in such a way as to reach various customers all over the globe. Today, most organizations, big and small, are already aware of the importance of having a presence in the virtual world. However, few understand the tactics they will need to undertake to be visible in search engines and easily accessible to potential clients and customers.
There are various methods to designing a good website that hosts several different web pages and uses proper SEO (Search Engine Optimization) techniques. There are equally as many tools online that say they can be used to create a good SEO friendly website for a low monthly fee. However, the average DIY (Do-It-Yourself) tools, will not allow a company to completely translate and integrate the offline branding a company has spent hundreds, if not thousands of dollars to create, into their online web presence.
A professional web development firm understands the importance of utilizing correct color combination and branding techniques in order to properly distinguish the company both offline and online. For example, the famous oil company Shell, makes use of the colors red and yellow in the business logo. This is the color of their brand, which means that all their documents, advertisements, and gas station outlets are marked or represented with the same color combination. You will find that the offline marketing and branding of Shell, has been translated in much the same way in their online presence.
If your company has invested in offline branding, but the online presence of the business doesn’t seamlessly translate, reach out to an online marketing firm specializing in web design. Using the services of an online marketing professional to coordinate your online branding efforts will help develop an image that is memorable and can be easily recognizable. Consistent company branding offline and online helps businesses experience increased sales and better return on investment (ROI).