Guest Blog Post By Ron Durant, CEO, e-Nertia Marketing
SEOHorizon, a digital marketing website, has stated that 53% of those interviewed see SEO tactics as having the greatest impact on lead generation, with pay-per-click second at 28%. We’ve talked about SEO a lot, and today we want to share five effective ways to increase your return on investment (ROI) using pay-per-click advertising.
Create A List
Consider using a dedicated landing page when website visitors click on your ad. Once they arrive on your page, you offer visitors freebies such as e-books or marketing videos in exchange for their email address. This allows you to build up a list of leads, giving you additional opportunities to promote your products with other tools, such as email campaigns.
Promote Your Own Products
You can drive traffic to a site, such as your website or a specific blog post, that lists the products you want to promote. This is an effective way to increase leads and sales for your business. Conversions can be measured by Google Analytics and you can calculate the ROI based on their purchase.
You can also promote affiliate products from such sites as Click Bank or Commission Junction or sell items from a list to increase ROI. You can create pay-per-click links which in turn helps you drive traffic back to your site. This makes it a great way to increased sales and return on investment from the product you are promoting.
Finding Affiliate Promotional Materials
As you work your own pay-per-click advertising campaign you will get a better idea of which keywords work, giving you the best results and ROI. You also need to get that information to your affiliates so that you can gain a better ROI.
Using a PPC campaign can help drive traffic to your site. Make sure to regularly monitor the Google Analytics data about your site to ensure that you are getting increased sales and ROI from whichever PPC method you have chosen.
These tips should allow you to make the best of your PPC marketing campaign to gain increased sales and improvements to your marketing ROI.