What is Search Engine Optimization?

Search Engine Optimization, also known as SEO, is the process of constantly improving the searchability of your website to make sure it gets found online by your target customers.

How Do You Know When SEO Services Are Working?

Good SEO should pay for itself in increased business. And if it doesn’t, you’re using the wrong digital marketing agency.

SEO’s job #1 is getting your website ranked near the top of Google and other search engines for all related keyword phrases. Research shows that most of your website visitors who come from Search have clicked on one of the top 3 search results. It follows that better ranking of your website translates into more website traffic.  More traffic means more qualified leads and more customers. Over time, you should see growth in the rate of new traffic, leads and customers each year.

SEO done right is so powerfully effective, it outperforms most other marketing activities in return on investment. ¹ 

Today, the best way to attract new customers is by optimizing your website both for search engines and for customers. Onsite optimization is vitally important so search engines index and display your website correctly. Simultaneously, we focus on the customers’ user experiences by creating and promoting fresh, lively content that will bring traffic, leads and sales to your website. That new content becomes equity in your website, and delivers benefits far into the future. As the internet becomes more crowded, good, consistent SEO efforts have become absolutely vital to online marketing success.

To learn more, we’ve put together this article: ‘The Top 4 Benefits of SEO to Today’s Internet Marketers’.

How Can We Improve Your SEO?

All of our WordPress websites come with built-in default title tags, the starting point for visibility on search engines. We’re also careful to follow best practices when we build your website. But with over 200 ranking factors on Google, much more is needed to optimize your website for search. If you’ve settled for just the default SEO that comes with your website theme, we’ve got good news. We’ve put together a couple of SEO packages to turn your website into a lead-generating system- one that will keep your business leads and sales growing over time.

• SEO Starter Package- If you’ve got a website, you need this package. Because no website project is truly complete without onsite SEO, we’ve put together an SEO Starter Package to dramatically improve the searchability of your website. We don’t just pop you into a program. We work with you to develop a marketing solution that’s best for your business. This custom package includes the many basic requirements to get your website indexed by search engines and sets you up for future SEO efforts. Plus we optimize up to 10 pages of your website. All so your customers can find you online. To get started, simply give us a call.

• Ongoing SEO- Because SEO needs to be constant, consistent, and always creating new content, we recommend every business engage in ongoing SEO efforts involving content marketing, link building, and reputation management- at a minimum.There are no one-size-fits-all solutions. We customize your program to your ongoing marketing needs and adjust monthly based on results. This is the program for serious businesses owners who want to generate more and more leads from their online efforts. We’d be happy to evaluate your situation and give you a quote.

How Do I Get Started?

Simply contact us for your free SEO Audit. We’ll take a detailed look at your online presence and let you know where you stand. We’ll also let you know how we can help you turn your website into a powerful lead-generating system. And this comes in the form of a free 1-hour consultation either in person or online. No obligation, of course. Your customers will thank you.

 

¹  Source: http://www.slideshare.net/NewsCred/50-best-stats-presentation