Did you know that even if you don’t have a website, you may still have a social media presence and online reputation? Many times, it can be unflattering, incomplete, or completely false. Even if you haven’t built a website, talked with your customers via a business Facebook page, or built a profile on Google’s local business maps, someone else is more than likely talking about you on the internet. This is why it is so important for businesses to have an online marketing strategy and take control of your internet presence.
In order to prevent unwanted or uncontrolled negativity for your business, you should develop a marketing strategy to manage your online reputation. It is necessary to tailor it to your marketing objectives, target audience, and budget. This solution should include a strong marketing website, the hub of all your proactive internet promotional activity. Depending on your marketing objectives, that solution could also include internet advertising, social media, email campaigns, directory listings, reputation management and a host of other possibilities.
Go online, check out your social media presence and online reputation, take control of your directory listings, create a well-planned marketing strategy, and be proactive about what the world is saying about you and your business.
If you decide you want a more positive internet presence, call us at Fresh Focus Group. We delight in working with business owners like you. And we have the marketing strategy experience to really listen to your needs and custom design a plan that pleases your customers and grows your business.
Tell us in the Comments– Have you ever had to fight a bad review or other negativity about your business on the internet? How did you handle it?
This article was updated in October 2016 to reflect the latest in tools and techniques for Reputation Management.