Guest Blog Post By Bukie Opanuga, CEO, Modavate
Today, more people are opting to use online networking tactics to find new customers, online marketing projects and potential new employees. Online networking has become easier since the rise of social networking sites such as Facebook and Twitter as well as the more professional networking sites such as LinkedIn. Through these networking sites, people are able to chat about any topics, including online marketing.
Business people can take advantage of online networking by getting online and searching for the conversations that various people have about their field. Twitter is an excellent tool for this. Users can create “hashtags” in their tweets, which serve as keywords which can help them reach their target audience.
Twitter allows you to search for any combination of keywords. All tweets related to the searched for topics are displayed for you to read. For instance, if your target audience is people tweeting about online marketing, then you want to type these keywords in Twitter’s search and all the tweets will be displayed and updated in real time.
If your target audience is people who are working on new online marketing projects, then type in keywords about online marketing and read the tweets that appear. You can then reach out to these people talking about online marketing, and offer your advice or services. Most likely, these people will be happy to have received your message that was tailored to them individually and their specific problem or need. By searching for keywords on Twitter and reaching out to people, you can showcase your communication skills and show potential customers that you are serious about finding new customers.
The online networking sites provide an excellent way to find new online marketing projects. You will be able to find information about what people are saying in your area of expertise, use keywords to reach your target audience, and you might even be able to secure new customers and projects.
If you have used Twitter or other online networking sites to generate leads for your organization, we would love to hear about it. Leave us a comment and crow about your good fortune!