Guest Blog Post By Bukie Opanuga, CEO, Modavate
Business analysts suggest that using social media tends to have a relevant impact in increasing sales. The right combination of social media marketing in conjunction with other digital marketing tools, can allow businesses to see a larger ROI for their investment.
Social media can generate increased sales and a better ROI when it is used in an integrated manner to attract prospective customers. Small business marketing outcome data compiled over the last 2-4 years indicates that coupling social media with other online marketing tactics, helped raise their client base by over 45 percent.
Businesses can lower their traditional advertising costs by shifting to social media marketing. Strategic social media activity increases the exposure of a business website, which in turn can get a business name out there quickly, resulting in increased sales and amplified ROI for a business.
To successfully accomplish increased sales through social media marketing, a business must strive to ensure their links are built to send followers to relevant SEO rich content that will satisfy their needs. Adding Facebook and Twitter buttons to a blog will also help consumers follow events and share posts on social sites, leading to an increase in brand exposure.
To see increased sales and enhance business ROI, use social media in conjunction with other online marketing tactics to advertise products, events and create a relationship with your customers. Making the move from the long-established traditional advertising methods and using online marketing could take your business from ho-hum to hum-dinger!