Guest Blog Post By Charlene Burke, CEO, Search By Burke
Online company owners are wondering if Penguin 2.0 lived up to the pre-release claims and if the boost in online brand reputation would bring solid lead generation and increase sales. Penguin 2.0 which also goes by Penguin 4 was released on May 22. According to the pre-release hype it was to bring changes in the algorithm required for online businesses to elevate their current brand and online reputation.
According to data from SEO experts as well as smaller business sales managers who constantly steward their online reputation, the update can be seen, but is not as big as had been expected. While there will be many speculative forum posts and blog article analyses available in the upcoming weeks, the sites that will need to pay particular attention through the changes include porn and gaming sites. These entities took the biggest hit in the algorithm update and will need the greatest amount of brand reputation management if they want to increase sales online. It goes without saying that they will also want to develop better lead generation techniques that accommodate for the Penquin 2.0 changes. On a positive note, several big brand websites are reporting to have gained from the updates, but most online retailers have seen little change at all.
Webmasters on the discussion boards have been quoted as seeing relatively small fluxuations in the everyday workings of the algorithmic program to increase sales and lead generation, at least throughout the month of May and in the US. However, it is possible the updates have hit some countries all at once.
Readers should remember that this is aggregate data. Some sites will be hit with big impact while others see no changes at all. Still, it is essential to keep one’s web presence healthy using best online brand reputation management practices, regardless of algorithm updates.
The overall lesson from the Penguin 2.0 update is that use of an SEO expert as well as an online reputation manager is essential to keep a company prepared regardless of the changes to the search engines.